Lana Del Rey, if you haven’t already heard of her, is a new kind of pop star, supposedly. The darling of the blogosphere for the last month or so, her debut album, Born to Die is set to launch in January (23rd to be precise) and will feature, amongst others, her hit single Video Games. In all honesty though, amidst all the hype and adoration, I really don’t care.
Over the last month or so, Video Games has sold thousands of copies/mp3s, been covered by everyone from Bombay Bicycle Club to Kasabian and even earnt Lana an appearance on Jools Holland (below). Its easy-to-adapt, easy-to-relate to narrative of an alternate timeline where we’re all characters in some American Dream romance in which her “bestest” boy (seriously? People still say that?) presumably juggles playing Call of Duty with being the chisled “bad girl” loving stud we’re supposedly presented with. Pair that with Blue Jeans, the loved up dull, as dishwater Nelly Furtado b-side with WeHeartIt ejaculate video to go alongside and you’ve got a recipe for fake success.
At her shows she appears to come across as both a shy girl thrown into fame and a well rounded star at the same time. This presents her like an over-sexualised Dorothy in some Wizard of Oz scenario in which her songs have heart. Scanning across what’s available on YouTube, I’m yet to find anything of true substance to suggest that Del Rey has staying power, but who needs staying power when you’ve got a major record contract? (Interscope).
Still, she’s a talented singer making the most of a good situation, and I can’t put someone down for that, even if her songs are monotonous and her image is built up of clichéd garbage.
Take care of each other