Part four of my ongoing writing project at university took me to the Institute of Contemporary Arts, which I found to be one of the most boring art galleries I’d ever been to, until I started breaking the rules, but I decided against writing about that. Here’s a piece about the most interesting part of the ICA, the shop.
You’ve Got Red On You
In the gift shop of the Institute of the Contemporary Arts you can find a series of really stupid ideas. One such artefact was a necklace with eight biro pen lids threaded onto it. Yours for just £31.
I stared at it, attempting to justify the price tag. I counted the red pen lids. I asked a fashionable friend’s opinions. I made the woman in overseeing the crock of junk give me a rather disapproving look and was moved on.
Now let’s assume the chain’s worth more than the lids. Valuing it at £10, each lid then cost over £2.60! I did what any sane human being would do next. I went to Poundland, bought a pack of black biros (they only had black) and a small faux-gold chain. I then married the two together. Half an hour and £2 later, I felt like a prat, but then again, red is in this year.